Three things, working together: the Meta ad campaigns themselves, the CRM automations that follow up every lead the moment it comes in, and the qualification frameworks and consultation scripts your sales conversations use. It's not "we run your ads" — all three layers are what you're paying for.

Separate. The £1,000/month covers the build and management. Ad spend — typically £500–£2,000/month — is paid directly to Meta from your own ad account. We never touch that money or have it pass through us.

Meta — Facebook and Instagram. That's where the qualification-at-the-lead-form mechanism, the CRM automations and the guarantee are all built around, rather than spreading thin across multiple platforms.

Whatever you and we agree it should mean for your studio, before campaigns go live — project size, timeline, budget signals, whatever actually predicts a real client for you. That criteria is built into the lead form itself, so it's filtering before an enquiry ever reaches your inbox, not after.

We keep working at no extra cost until it's back under the ceiling, provided leads are followed up within the agreed window on your end. That's the part of the service that's guaranteed. Closed sales aren't guaranteed — that depends on your consultation, not our ad account.

No. If you already use one, the automations connect into it. If not, we set one up as part of the build — either way, the follow-up, reminders and reactivation sequences run automatically from the moment a lead comes in.

No — the consultations stay yours. What you get is the qualification framework and consultation scripts built from five years of running B2B sales funnels, so the conversations you're already having convert at a higher rate.

No — they're the conservative case: £40 cost per lead, 20% qualify, 40% of qualified get a quote, 15% close within 90 days. That's the low end of the range we've built the guarantee around, not an average or a promise. Real results depend on your consultation process too.