Word of mouth doesn't come with a forecast.
See which of these you recognise.
The quiet quarter
No warning. No lever to pull. Just... quiet.
You, doing new business
The most expensive person in the business, doing the job a system should be doing.
Unpredictable pipeline
Great months and dead months, and no way to tell which one's coming next.
Flying blind
No real idea which channel, which message, or which lead actually turned into a client.
Four layers, working as one system.
Not "we run your ads." Social+Sum is acquisition, infrastructure and sales process, built to work together.
Creative
You provide your branding and a selection of images, we create the ad assets: on-brand, and built to perform, not just look good.
Acquisition
Meta campaigns with qualification built into the lead form itself, filtering for fit before a single enquiry reaches you.
Infrastructure
A CRM that responds the moment a lead comes in, with automated follow-up, reminders and reactivation, so nothing goes cold waiting on you.
Sales process
Qualification frameworks and consultation scripts, drawn from five years running sales funnels, so the leads that come in actually convert.
Guaranteed on what we control. Named honestly on what we don't.
Your cost per qualified opportunity is capped from day one, agreed in writing before you sign. If it ever runs above that ceiling, we keep optimising the campaigns at no extra cost to you until it's back under the cap, provided leads are followed up within the agreed window on your end. You never pay more than the agreed rate for a qualified opportunity.
We don't guarantee closed sales, because that comes down to your consultation and pricing, not our ad account. We say so plainly before you sign, not after, so there are no surprises later.
Estimate your return.
Built on the base case: realistic cost per lead and conversion rates for the funnel, not the best or worst end of the range.
One fee, spread over three months.
The honest answers.
That's exactly the strength this adds to, not replaces — a second channel alongside it, not instead of it.
What usually fails isn't the ads — it's running them without qualification or a follow-up system behind them. That's the gap this fills.
One project at your average value covers it. It's priced against what one extra client is worth to you, not a freelancer's day rate.
No, and we'd be cautious of anyone who does, because closing depends on your consultation, not our ad account. What's guaranteed is the cost of getting a qualified opportunity in front of you.
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